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Unlock your neighborhood's potential with LSAs! Elevate your local business using Google Local Services Ads. Attract nearby customers, enjoy prime search exposure, and pay only for genuine leads.
LSAs target customers searching for services in your local area. This ensures that your ads reach potential customers looking for specific services within your geographic location.
Unlike traditional PPC (Pay-Per-Click) advertising, with LSAs, you only pay when a user contacts your business directly through the ad. This can be in the form of a phone call or a message.
Google Local Services includes a screening process to verify the legitimacy of businesses, including background checks, insurance requirements, and license verification (where applicable). The platform also incorporates customer reviews and ratings, which can help improve your online reputation.
Participating businesses that meet certain requirements can earn the "Google Guarantee" badge, which offers customers a level of assurance in the services they're seeking. This can increase trust and a higher likelihood of users choosing your business over others.
Google Local Services Ads offer several benefits for businesses looking to connect with potential customers in their local area.
LSAs secure top positions in Google search results, granting your business enhanced visibility, more leads, and customers.
Focusing on users seeking services in your area, LSAs streamline your advertising by engaging active, nearby customers.
With LSAs, you pay only for genuine leads from phone calls or messages rather than traditional PPC clicks.
Google's screening process, including background checks and license verification, bolsters your credibility and online reputation.
Earning this badge reassures customers, boosts your appeal, and provides reimbursement for unsatisfactory services up to a limit.
Google's LSA platform enables easy ad campaign management, including budgeting, tracking, and adjustments.
LSAs deliver valuable analytics on lead generation, ad views, and cost-per-lead, guiding marketing strategy optimization.
As a targeted solution, Google Local Services Ads helps local service-based businesses expand their client base and reach potential customers.
Start by checking if your business qualifies for the program. LSAs currently support specific service-based industries (e.g., plumbers, electricians, locksmiths, and HVAC professionals) and locations. Visit the Google Local Services Ads homepage to confirm your eligibility.
If you haven't already, create a Google Account for your business. You'll need it to manage your LSA campaigns.
Navigate to the Google Local Services Ads signup page and follow the on-screen instructions to create your business profile.
Google requires businesses to pass a background check to ensure they meet the platform's standards. Provide the necessary information and complete the background check process as instructed.
Submit proof of required licenses and insurance for your industry to Google. This step helps confirm that your business complies with all relevant regulations.
Customize your ad by adding your business information, hours of operation, service areas, and a list of services you offer. You can also select your weekly budget based on the number of leads you want to generate.
Encourage your customers to leave reviews on your LSA profile to help build your online reputation. Monitor and respond to reviews to maintain customer trust and satisfaction.
Once Google approves your ad, you can activate it to reach potential local customers.
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