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Elevate your website's performance with our expert SEO audit service. We dive deep into your site's technical, on-page, and off-page elements to uncover untapped growth potential, paving the way for higher rankings, increased traffic, and better conversions.
An SEO audit is a comprehensive evaluation of a website's search engine visibility, performance, and user experience to identify improvement areas and develop an actionable plan for better rankings, traffic, and conversions.
Here is a step-by-step process we follow to conduct an SEO audit:
Define the purpose of the audit and what you want to achieve, such as increasing organic traffic, improving user engagement, or boosting conversions.
Use a website crawling tool like Screaming Frog, DeepCrawl, or Sitebulb to analyze your site's structure, URLs, internal and external links and identify any errors or issues.
Review site performance, mobile-friendliness, site speed, indexation, redirects, canonical tags, XML sitemaps, robots.txt files, and structured data.
Analyze content quality, keyword targeting, meta tags (title, description, H1), URL structure, header tags, image optimization, internal and external linking, and content freshness.
Assess your site's backlink profile using tools like Ahrefs, SEMrush, or Moz. Review the number and quality of referring domains, anchor text distribution, and link acquisition trends.
Review site design, navigation, accessibility, and page load speed. Utilize heatmaps, session recordings, and user feedback to identify areas for improvement.
Analyze content gaps, content quality, content relevance, and engagement metrics. Identify opportunities for new content or improvements to existing content.
Evaluate your site's performance compared to your competitors. Identify areas where they outperform you and explore growth opportunities.
Prioritize the findings of your SEO audit based on their potential impact on your site's performance. Develop a timeline and assign tasks to relevant team members.
Perform an SEO audit at least twice a year or whenever you make significant changes to your website to keep your optimization strategies on track.
Steer clear of keyword stuffing, duplicate content, neglecting mobile optimization, and acquiring low-quality backlinks to maintain a healthy SEO foundation.
Incorporate interactive elements, use attention-grabbing visuals, and break up text with headings and bullet points to keep users engaged.
Use descriptive anchor text, incorporate deep links, and create a logical hierarchy to guide users and search engines through your site.
Create valuable, share-worthy content, engage in guest posting, and establish relationships with industry influencers to attract high-quality backlinks.
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