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SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was on Google Assistant, the company’s […]

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Study argues Yelp drives higher conversions than Google and Facebook

A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher conversions than search and social media. The survey of 2,000 US adults found that 92 percent of respondents said they made a purchase after visiting Yelp, “at least sometimes, frequently or almost always.” At the highest level, this makes sense because reviews have […]

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5 reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, a Capital One survey of […]

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Richard Oakes Google doodle honors activist who championed rights of the American Indian

Today’s Google doodle honors American Indian rights activist Richard Oakes. The illustration spotlights Oakes among three US locations that impacted his life — the Akwesasne reservation on the Canada-New York border where Oakes grew up; Alcatraz Island where he organized his most powerful protest; and Pit River, where he helped the Pit River Tribe fight […]

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