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SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 AdWords copywriting hacksSep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. […]

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10 AdWords copywriting hacks

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide shares their original research that shows how to supercharge your […]

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3 ways to improve link equity distribution and capture missed opportunities

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to […]

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Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note the spring equinox, and then […]

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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought […]

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